Commercial Marketing Strategist in Memphis, TN at First Horizon National Corporation

Date Posted: 10/26/2019

Job Snapshot

Job Description

Job Summary:
• Deep understanding of and advocacy for key commercial/corporate and specialty customer segments and personas and ability to align line of business goals to marketing strategies that target those audiences with an outside-in customer-centric approach.
• Applies intelligence and insights of customers, competition and industry trends to enhance development and performance of marketing plans.
• Develops strategic marketing plans across all customer segments addressing all levels of the funnel: awareness, consideration, conversion and retention/advocacy. Sets well defined goals for marketing programs and opportunities for testing and optimization.
• Articulates and advocates for marketing program development needs and works with key stakeholders to ensure implementation, communication plans are in place.
• Uses customer segmentation and personas for prioritization of acquisition, increased wallet share and retention.
• Collaborates with Analytics and Data Strategy and CX to measure program success, customer satisfaction and optimize accordingly.
• Builds and scales the Bank’s ABM strategy and leads the design and implementation of an ABM platform and related sales/marketing processes, aligning with overall marketing strategies, line of business goals, and targeting high value customer segments and personas.
• Leads orchestration, project management and execution of ABM model. Develops scalable operational practices and capabilities to enhance execution and long-term evolution of ABM model. Delivers ongoing optimization of ABM program based on program performance, customer insights, business needs and market opportunities.
• Works with key stakeholders to design nurture, conversion, retention and advocacy strategies to targeted accounts

Requirements:
• Bachelor's degree in a related field, higher level degree preferred
• Eight (8) to ten (10) years marketing experience, financial industry a plus
• Experience in ABM, integrated marketing and demand generation

Skills and Competencies:
• Superior change management and leadership skills
• Extensive strategic planning skills
• Ability to negotiate and influence others
• Independent decision making ability
• Strong interpersonal and communications skills
• Ability to analyze and evaluate data and facts
• Inherent growth mindset and ability to adapt and thrive in a changing workplace
• Creative and critical thinking; ability to design and optimize new processes and solutions

Work Hours:
Monday thru Friday
8:00am to 5:00pm

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)