Content Marketing Manager in Memphis, TN at First Horizon National Corporation

Date Posted: 11/26/2019

Job Snapshot

Job Description

• Serve as in-house, deep expert for Content Marketing, Thought Leadership, Contact Strategy and PR/Communications
• Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention
• Build strong relationships and work collaboratively with peers to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
1. Works closely with SEO and Brand and Creative resources
2. Works with Strategy Director and LOB leads for development of Thought Leadership opportunities
3. Works with internal and external communications team to develop earned media opportunities
• Brand publisher mindset: create content for key audience is looking for and then to optimize the path to conversion
• Editorial requirements include basic content categorization and structure, content development, distribution and measurement.
• Work with Brand Manager and Creative Director to develop and maintain editorial governance consistent with our brand voice, style and tone
• Manages editorial calendar and organization
• Consistently plan, supervise and track performance of content to move customers along the buy, own, advocate journey
• Integration of content programs with brand campaigns to drive brand to demand

Requirements:
• Minimum 4-6 years as a proven marketing professional
• Experience creating content for the web and growing a social audience
• Editorial mindset that seeks to understand what audiences consume and how to create it
• Ability to analyze and present content and performance
• Experience with CRM tools, Google analytics and top social channels
• Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales.

Skills and Competencies:
• Customer Centricity / Creativity / Conceptual Thinker / Planning / Accountability

Monday thru Friday
8am - 5pm

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)