Direct Media Manager in Memphis, TN at First Horizon National Corporation

Date Posted: 11/26/2019

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Memphis, TN
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    11/26/2019
  • Job ID:
    DIREC01115

Job Description

Lead a digitally-focused team of designers, developers and planner

Identify target audiences and devise digital campaigns that engage, inform and motivate

Consistently plan, supervise and track paid digital performance to reach and convert right consumers

Build strong relationships and work collaboratively with other platform owners and agency partners to ensure optimal channel distribution, orchestration and performance

Strong understanding of emerging trends to ensure ongoing evolution of platforms while maintaining compliance with key guidelines

Design, build and maintain our social media presence

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Requirements:

Minimum of 3-5 years of digital channel marketing experience

Experience leading and managing SEM, social media and/or display advertising campaigns

Experience with A/B and multivariate experiments

Working knowledge of ad serving tools and setting up and optimizing Google Adwords campaigns

Strong analytical skills and data-driven thinking

Excellent presentation, communication and influencing skills

Experience with personalization practices across channels a plus

Experience with appropriate platforms include data platforms (Lattice, Lytics, LiveRamp), marketing automation (Salesforce), CRM (Sitecore), digital analytics (Google, Tableau)

Skills and Competencies:

Curiosity and Experimentation / Results driven / Continuous Improvement / Collaboration and Influencing

Schedule: Monday - Friday 8:00am - 5:00pm

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)