Marketing Senior Copywriter in Memphis, TN at First Tennessee Bank

Date Posted: 9/10/2019

Job Snapshot

Job Description

Responsibilities:

Responsible for the development of content for First Horizon brand across multiple channels for a consistent tone and voice of the company.

Drives internal creation, development and implementation and consultation and review of third-party support

Development of new content across multiple platforms. Content creation includes editing existing content, as well as development of new. Regardless of format or channel, works to ensure message is in line with the company’s tone and voice.

As a key member of the team, works to ensure brand style is maintained throughout all marketing material, which includes consultation and review of creative partners.

Content format support includes development of print ads, direct mail, merchandising, email, website and social media.

In all instances, works directly with marketing team members to develop content that meets objectives of a specific project and tone and voice of the brand.

Works with legal and compliance to ensure content is compliant.

Manages online content library including structure, resources and workflow.

Manages social media content to ensure it maintains tone of voice appropriate for brand and the channel.

Ensures approach to the channel follows best practices.
 
Requirements Requirements:

Bachelors in Communications, English, Journalism, Marketing or related field
Minimum 5-7 years in marketing role

Minimum of 3-5 years in copywriting / content role

Strong written and verbal communication skills and strict attention to detail is imperative.

Must be able to use good judgment and work independently in a multi-task position within a dynamic, team-based environment with solid time-management and organization skills.

Strong communication skills
Good reasoning ability is required to solve for a wide range of business objectives.

Skills and Competencies:

Customer Centricity / Creativity / Conceptual Thinker / Accountability

Schedule: Monday - Friday 8:00am - 5:00pm

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  • All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, gender stereo typing, and age. First Tennessee is an EO employer – M/F/Vets/Disabled.
  • Please view Equal Employment Opportunity Posters provided by OFCCP