Marketing Senior Copywriter in Memphis, TN at First Horizon National Corporation

Date Posted: 11/26/2019

Job Snapshot

Job Description

Development of new content across multiple platforms. Content creation includes editing existing content, as well as development of new. Regardless of format or channel, works to ensure message is in line with the company’s tone and voice.

As a key member of the team, works to ensure brand style is maintained throughout all marketing material, which includes consultation and review of creative partners.

Content format support includes development of print ads, direct mail, merchandising, email, website and social media.

In all instances, works directly with marketing team members to develop content that meets objectives of a specific project and tone and voice of the brand.

Works with legal and compliance to ensure content is compliant.

Manages online content library including structure, resources and workflow.

Manages social media content to ensure it maintains tone of voice appropriate for brand and the channel.

Ensures approach to the channel follows best practices.
 

Requirements:

Bachelors in Communications, English, Journalism, Marketing or related field
Minimum 5-7 years in marketing role

Minimum of 3-5 years in copywriting / content role

Strong written and verbal communication skills and strict attention to detail is imperative.

Must be able to use good judgment and work independently in a multi-task position within a dynamic, team-based environment with solid time-management and organization skills.

Strong communication skills
Good reasoning ability is required to solve for a wide range of business objectives.

Skills and Competencies:

Customer Centricity / Creativity / Conceptual Thinker / Accountability

Schedule: Monday - Friday 8:00am - 5:00pm

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)