Integrated Marketing Platform Manager in Memphis, TN at First Tennessee Bank

Date Posted: 9/27/2019

Job Snapshot

Job Description

Responsibilities:

Support all Platform Managers to develop a strategic, holistic and result-driven marketing plan across all channels to elevate the brand, deliver revenue and create efficiencies

Pitch and manage innovative platform programs targeted to key segments and business opportunities

Build strong relationships and work collaboratively with peers to ensure optimal platform distribution, orchestration and performance

Works closely with Media Mix Manager and Data Analytics / Insights Manager to consistently plan, supervise and track performance of marketing investments to reach, convert and retain key customers

Works closely with Strategic Leads to ensure platforms are supporting strategic objectives

Works closely with Marketing Ops and Planning Manager to orchestrate and streamline
marketing program execution

Develop and evolve personalization strategies and programs which will deliver experiences for key personas

Personalization programs will create mutually rewarding experiences that demonstrate we know them, respect them as individuals and build a relationship

Oversight and recommendations of advertising budget to improve performance and efficiencies
 
Requirements Requirements:

Bachelors in Marketing, Computer Science or related degree

Minimum 5-7 years leading a team of experienced marketers

Minimum of 3-5 years of platform marketing experience

Extensive experience with and deep understanding of digital and traditional marketing channels

Extensive experience with personalization practices across channels

Strong experience working with customer insights and CRM tools

Excellent presentation, communication and influencing skills

Experience with appropriate platforms include email marketing platforms, marketing automation (Salesforce), CRM (Sitecore), digital analytics (Google, Tableau)

Skills and Competencies:

Leadership / Innovation / Ability to Learn / Adaptability

Traditional titles would include Senior Marketing Manager and/or Personalization Marketing Manager

Schedule: Monday - Friday 8:00am - 5:00pm

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  • All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, gender stereo typing, and age. First Tennessee is an EO employer – M/F/Vets/Disabled.
  • Please view Equal Employment Opportunity Posters provided by OFCCP