Marketing Intelligence Analyst in Memphis, TN at First Tennessee Bank

Date Posted: 8/16/2019

Job Snapshot

  • Employee Type:
  • Location:
    Memphis, TN
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
  • Job ID:

Job Description

Summary of Position:
The Marketing Intelligence Analyst is a member of the Marketing Operations & Planning function, reporting to the Director of Marketing Planning & Operations. This position is responsible for the analysis and reporting of marketing performance, using defined key metrics and KPIs including ROI and CLTV. The candidate researches and applies best fit methodologies for marketing attribution. This analyst is skilled with a variety of reporting and visual analytics tools and possesses the ability to navigate and connect to multiple types of data sources. The candidate will also work with the Customer Data Analytics team, the Budgeting & Expense Analyst and Marketing Automation Consultants to define and leverage data processes and procedures to be used as inputs to the measurement of Marketing performance and optimization. The candidate can effectively operate in an agile, iterative, collaborative manner. Requirements Required Qualifications:

• Bachelor's Degree in MIS, Marketing, Computer Science or a related field or an equivalent combination of education, training, and experience
• Minimum 3-5 years demonstrated experience
• Banking / financial services experience mandatory

Related Qualities:

• Demonstrated critical thinking skills, ability to accurately analyze information and make sound decisions
• Demonstrated ability to take initiative and accountability for achieving results
• Comfortable working in an agile setting where clear definitions may not exist
• Can blend art and science.
• Reads, researches, and remains up to speed on emerging technologies and practices.
• Enjoys new challenges and has a growth mindset

Important Knowledge and Skills:

• Reporting and Analysis: such as Tableau, Alteryx, Cognos
• Financials: methodologies for attribution, ROI, optimization, budgeting and spend
• Data Platforms: such as CDPs, DMPs
• Marketing Automation and Operations: like Marketo, Pardot, Unica, Datorama
• CRM: – knowledge of Sales Cloud, Service Cloud, Marketing Cloud
• Banking and Financial Services: Domain knowledge related to consumer and commercial banking, customer journeys, customer experience (CX)

Work Hours:
Monday - Friday
8:00AM - 5:00 PM


  • All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, gender stereo typing, and age. First Tennessee is an EO employer – M/F/Vets/Disabled.
  • Please view Equal Employment Opportunity Posters provided by OFCCP