Commercial Marketing Strategist in Memphis, TN at First Tennessee Bank

Date Posted: 9/19/2019

Job Snapshot

Job Description

Job Summary:
• Deep understanding of and advocacy for key commercial/corporate and specialty customer segments and personas and ability to align line of business goals to marketing strategies that target those audiences with an outside-in customer-centric approach.
• Applies intelligence and insights of customers, competition and industry trends to enhance development and performance of marketing plans.
• Develops strategic marketing plans across all customer segments addressing all levels of the funnel: awareness, consideration, conversion and retention/advocacy. Sets well defined goals for marketing programs and opportunities for testing and optimization.
• Articulates and advocates for marketing program development needs and works with key stakeholders to ensure implementation, communication plans are in place.
• Uses customer segmentation and personas for prioritization of acquisition, increased wallet share and retention.
• Collaborates with Analytics and Data Strategy and CX to measure program success, customer satisfaction and optimize accordingly.
• Builds and scales the Bank’s ABM strategy and leads the design and implementation of an ABM platform and related sales/marketing processes, aligning with overall marketing strategies, line of business goals, and targeting high value customer segments and personas.
• Leads orchestration, project management and execution of ABM model. Develops scalable operational practices and capabilities to enhance execution and long-term evolution of ABM model. Delivers ongoing optimization of ABM program based on program performance, customer insights, business needs and market opportunities.
• Works with key stakeholders to design nurture, conversion, retention and advocacy strategies to targeted accounts
Requirements Requirements:
• Bachelor's degree in a related field, higher level degree preferred
• Eight (8) to ten (10) years marketing experience, financial industry a plus
• Experience in ABM, integrated marketing and demand generation

Skills and Competencies:
• Superior change management and leadership skills
• Extensive strategic planning skills
• Ability to negotiate and influence others
• Independent decision making ability
• Strong interpersonal and communications skills
• Ability to analyze and evaluate data and facts
• Inherent growth mindset and ability to adapt and thrive in a changing workplace
• Creative and critical thinking; ability to design and optimize new processes and solutions



Work Hours:
Monday thru Friday
8:00am to 5:00pm

#LI-KK1
  • All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, gender stereo typing, and age. First Tennessee is an EO employer – M/F/Vets/Disabled.
  • Please view Equal Employment Opportunity Posters provided by OFCCP